We have all bought at least one item through Amazon I will wager, and at the very least have heard of them. It seems the wonder company of the century. but is it really?
Today’s Mental Moment…
Is part of the A – Z April Challenge and is about Amazon, the company.
In 1994, Jeff Bezos started an online bookstore which today is the largest online retailer in the world.
There is no doubt Amazon has earned the respect and awe of millions but there should also be a measure of caution kept always at the foreground with Amazon and places like it.
Bezos started Amazon out od his garage and went online in 1995 with an innovative and odd business plan that had investors hesitant to invest in the company until he showed a tidy profit margin after 5 years proving his business plan, which did not plan on profits for the first 4 to 5 years, worked.
The company name, derived from Bezos looking through the dictionary in the A section wanting to have a company name that would show up first in listings. He settled on the Amazon hoping like the river itself, it would soon be the largest in the world.
And so it has become, and while Amazon has done great things for the retail and online world, a company of this magnitude, steadily taking over smaller companies, the latest being Goodreads, is not really to be ignored in the damage it could cause, nor in the fact that is swallowing the little guys, the ones who are all about the American dream of working and providing a service or goods of quality value to the American and worldwide public.
In its ascent to being number one, Amazon has gone from offering books to music to now, everything you can thing of, A-Z and is making a killing in profits, while still offering the lowest prices and best deals, allowing normal people to become Amazon sellers or affiliates and share in the profits and taking the publishing world by storm with the launch of the Kindle (more on that later this month). What is the cost?
All of a sudden anyone can publish their writing to the largest bookstore in the world and offer as e-books and print, books by days gone by standards would never have gotten the first look from the traditional publishing houses and made the title of author not nearly as prestigious as it used to be and matter of fact, should never lose its luster.
The machine rumbling along is similar to how Hitler almost took over the world, convincing the people he had the best plan and the best philosophy and getting normal, morally sound people to do not so morally acceptable things.
No I am not saying Amazon and Hitler are all that relatable but as the company grows and continues to consume the little guy, acceptable standards of printed material, ones anyone who thinks they can will publish and try to sell are on a market with no quality control. People lulled into the ease of their one-click and Whispersync buying, are reluctant to buy elsewhere if it involves thinking about how their electronic product will get to their e-reader.
The ones really losing out in this wave of easy publishing and buying are the authors themselves. Amazon cares only about the Indie authors and little guys and makes their services so easy for them to use, solely for their own profit. They lure in the would be author then bend them over the barrel, all while smiling to their face telling them they are doing a good thing.
There is no doubt Amazon has made products, once so hard to find and many who have found things from their childhood, from toys to food to books to clothes, thought long gone, available easily and with just one click. They have also found a way to make shipping prices, through deals with the states themselves and the postal carriers nominal, especially in comparison to the little guys ability to do so.
Can this growth be sustained without something bursting the bubble? What happens if it does burst? Will we all be so complacent and lazy by the time it does we won’t know what to do without Amazon?
Bezos wanted his company to be the largest in the world and offer every product from A-Z and so it has and does, but what will be the cost to society for buying into the bullshit they shovel to cover the bodies of the little guys, the Indie authors and the ones who see what is really going on?
Just saying. I buy things on Amazon, mostly because if I want something in particular and online, I have no choice anymore. It doesn’t mean I have to like it, or support it. The recent acquisition of GoodReads has excitement brewing in most camps, this one is disgusted and disheartened by what the ones cheering them on don’t see.
Something to think about.
To Your Mental State, whatever it may be.
- Amazon’s Road to Customer Happiness.. (freshdesk.com)
- Amazon/Goodreads: Why didn’t someone think of this sooner? (amarketingexpert.com)
- 10 mind-blowing facts about Amazon.com (business.financialpost.com)
- Amazon’s Acquisition of Goodreads: Execs and Users Weigh In (entertainment.time.com)
- Amazon bought Goodreads, but it won’t break it (pandodaily.com)